ASICS embodies the spirit of Mumbai with Tata Mumbai Marathon 2024

ASICS embodies the spirit of Mumbai with Tata Mumbai Marathon 2024

ASICS, the Japanese sportswear brand, launched its limited-edition merchandise for India’s most prestigious running event Tata Mumbai Marathon 2024, scheduled for January 21st. The race flags-off at 05:00 AM from the historic Chhatrapati Shivaji Maharaj Terminus. ASICS India is the official Sports Goods Partner for the iconic Tata Mumbai Marathon and recently unveiled the collection at ASICS store on Linking Road, Mumbai.

The limited-edition Race Day Merchandise is designed on the theme of energy, determination and the driving emotion of achieving sound mind in a sound body. The collection tells a story about enthralling enthusiasm and the spirit of holistic well-being.

The GEL-KAYANO™ 30 Limited Edition shoes are designed with a unique blend of colors like Electric Blue/Aquarium for Men and White Sun Coral for Women, to appeal to both male and female runners. The specially crafted GEL-KAYANO™ 30 running shoe has Mumbai 2024 emblazoned on the side. The shoe provides maximum comfort and style reflecting Mumbai’s vibrant culture. The GEL-KAYANO™ 30 shoes are equipped with advanced features like a 4D Guidance System for stability and FF BLAST™ PLUS ECO cushioning for softness, aiming to energize every stride.

The limited-edition race day t-shirt with a design pattern of ‘Enso’ motif inspired from Japanese tradition encapsulates the spirit of unity and aims to bring all marathon participants together in a harmonious journey of achieving their goals. The collection brings out the complete essence of the city of Mumbai and will connect and bond well with the runners of Tata Mumbai Marathon 2024.

Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA said, “It's with immense pride and excitement that we return as the Official Sports Goods Partner for the Tata Mumbai Marathon 2024, an event we eagerly anticipate every year. Inspired by the dynamic energy of Mumbai city, ASICS designed this race-day merchandise to inspire athletes and unearth their complete potential.”

He further added, “For beginners and pros alike, we believe in empowering every runner to experience the joy of movement and achieve their full potential. Tata Mumbai Marathon 2024 provides the perfect platform to celebrate this shared passion for running and the spirit of overall well-being."

Mr. Anil Singh, Managing Director, Procam International, said, “ASICS has been a longstanding partner of the Tata Mumbai Marathon and the Procam Family. The brand has continuously set new benchmarks with top-of-the-line merchandise which is highly sought after by our participants. As we gear up for the 19th edition of the Tata Mumbai Marathon 2024, we want all the participants to enjoy the experience and keep the momentum going for India’s most iconic marathon in the city of dreams.”

The Tata Mumbai Marathon 2024, is a World Athletics Gold Label Road Race and will be hosted on Sunday, 21st January. The event will be flagged off from the historic Chhatrapati Shivaji Terminal.

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