automotive

ATMA Receives International Honour for Tyre Safety Awareness

Copy Desk

15 Aug 2025 — 1 min read

Automotive Tyre Manufacturers’ Association (ATMA) has been bestowed with a prestigious Special Recognition Award by UK-based tyre safety charity TyreSafe during its annual briefing recently. This acknowledgment marks the first instance of TyreSafe presenting an international award, underscoring worldwide appreciation of ATMA’s tyre safety drive.

Highlighting the award citation, TyreSafe noted, ATMA India's 'Special Recognition' award is a testament to their profound dedication and innovative approach to tyre safety, setting them apart and aligning with TyreSafe’s global vision for safer roads.

“We are immensely proud that TyreSafe has recognised ATMA’s work in tyre safety. This award underscores our commitment to elevating public awareness and encouraging responsible tyre maintenance through engagement with motorists and institutional partnerships. Our journey continues with the shared vision of making roads safer across India” said Mr. Arun Mammen, Chairman, ATMA.

“This recognition by TyreSafe validates our extensive grassroots efforts: from petrol pump tyre clinics and university workshops to Ideathons and expressway campaigns. We will keep amplifying our message: proper tyre maintenance is crucial not just for vehicle performance but for saving lives” said Mr. Sudershan Gusain, Head - Tyre Safety Awareness, ATMA/ITTAC

ATMA, together with its technical arm Indian Tyre Technical Advisory Committee (ITTAC), has actively carried out more than 200 tyre safety activations—ranging from roadside tyre clinics and petrol pump check-up zones to school workshops and university engagements in the last few years. Over 20000 individuals, including motorists, commercial drivers, students, and public service officials, were reached during this time.

Supported by member companies—Apollo, Bridgestone, CEAT, JK Tyre, MRF—ATMA is committed to partnering with state and central government bodies to ensure tyres are recognized not merely as mechanical components, but as essential life‑safety systems.

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