food & beverages
In a heartwarming tribute to Mumbai’s nurturing spirit, Mother Dairy, India’s leading milk and milk products major, has rolled out a special adaptation of its iconic ‘Maa Jaisi’ campaign titled ‘Aai Jaisi Mumbai’. The newly introduced Mumbai-centric campaign celebrates the city's mother-like spirit and aims to
electric vehicle
VIDA, Powered by Hero, has unveiled a high-impact television and digital campaign during the Indian Premier League (IPL) season, spotlighting its revolutionary removable battery technology. Titled ‘Charging Simple Hai’ and anchored by the tagline “Impossible nahi, simple hai”, the campaign brings alive VIDA’s mission to democratise electric mobility for
social outreach
SBI Securities, as part of its Corporate Social Responsibility (CSR) initiatives, collaborated with Sightsavers India for its 'Netra Vasant – Rural Eye Health Programme' to enhance the eye care services in multiple districts of Odisha and West Bengal. Through the Programme, this initiative directly addresses the critical need for
energy
ZF Wind Power inaugurated India’s largest 13.2MW test rig for gearboxes and powertrains addressing the challenges of the industry. This state-of-the-art test rig, enables comprehensive testing and validation of gearboxes and powertrains, ensuring they can withstand the rigorous demands of modern wind turbines. The dynamic testing capabilities, including
electric vehicle
TATA.ev inaugurated its first 10 TATA.ev MegaChargers. In association with ChargeZone and Statiq, the launch of these high-speed chargers shortly follows the commitment made by TATA.ev to boost e-mobility in India by more than doubling the number of available charge points to 400,000 by 2027. Driving
culture & lifestyle
MG SELECT, the luxury brand channel of JSW MG Motor India, has introduced 'The SELECT Art' — a nationwide art initiative in collaboration with OffBeet Media Group. This project is mentored by contemporary visual artist Sidhant Gandhi, widely recognised by his creative alias, ‘toosid’. MG SELECT and ‘toosid’ spotlight
healthcare & pharmaceutical
Yashoda Medicity, a renowned healthcare institute known for its exceptional patient care, welcomed Mr. Jonathan Heimer, Minister Counselor for Commercial Affairs at the U.S. Embassy to India, to its flagship healthcare facility, which will soon be open to the public. The visit provided an opportunity to showcase Yashoda Medicity’
food & beverages
Third Wave Coffee has launched its limited-time summer menu featuring a range of refreshing beverages and desserts. The seasonal line-up features Bobbles - drinks infused with juicy popping bobas, along with new Mango Treats & Ice Cream - each thoughtfully crafted with a contemporary twist for summers. This Summer Collection
automotive
Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler Truck AG (“Daimler Truck”), reflected on its resilient and transformative performance in 2024. Despite the Indian commercial vehicle market experiencing an overall ten percent decline due to macroeconomic challenges, elections, erratic monsoon, and sectoral uncertainties, DICV strengthened its core operations
automotive
JK Tyre & Industries Ltd., the pioneers of innovation in tyre industry have commenced production of its ‘UX Royale Green’ passenger car tyres using ISCC Plus certified sustainable raw materials at its Chennai Tyre Plant—marking yet another first in the Indian tyre industry. This milestone reflects JK Tyre’s
retail & fashion
ASICS unveiled the iconic GEL-KAYANO™ 20 in style, bringing together sneaker culture, high fashion, and immersive experiences at an exclusive launch event in Delhi-NCR. The event celebrated the comeback of the GEL-KAYANO™ 20 reimagined for a new generation of sneaker enthusiasts while marking a bold step forward in its increasingly
logistics
DP World, a leading global provider of end-to-end supply chain solutions, has launched a cutting-edge, sustainable cold chain warehouse in Taloja, Navi Mumbai. The new facility reinforces DP World’s commitment to transforming India’s logistics landscape and supporting the evolving needs of the pharmaceuticals, FMCG (dairy, frozen food, perishable