Avélon Luxe announces Ferrari motorsport partnership for India-focused luxury experiences
The company says it will partner Ferrari's Hypercar programme and Ferrari Challenge Middle East, with plans for hospitality and motorsport access aimed at Indian clients. Further details are expected in 2027.
Avélon Luxe has announced a partnership with Ferrari's motorsport programmes as it builds a luxury-experiences business for Indian clients.
The company says it will be an official Hypercar partner of Ferrari–AF Corse in the FIA World Endurance Championship and a regional partner of Ferrari Challenge Trofeo Pirelli Middle East. The association is intended to support access, hospitality and motorsport experiences for Indian enthusiasts, including opportunities connected with the 24 Hours of Le Mans.
Avélon Luxe also says it will be associated with the Future Ferrari Champion Award, recognising the fastest under-25 driver in Ferrari Challenge Trofeo Pirelli Middle East.
“This represents an important step for Avélon Luxe, and we look forward to bringing our clients closer to the world of Ferrari,” co-founders Mickey Commar, Prabhjot Commar and Arjun Malhotra said in a joint statement.
The announcement does not disclose the partnership's value, duration, customer pricing or the precise access rights available through individual experiences. Avélon Luxe says further partnership details will be announced in 2027.
The association gives the company a motorsport platform for its proposed luxury offering. It does not establish that consumer packages are already on sale, that access to every race is included, or that the company has become a Ferrari vehicle dealer or distributor.
