CARS24 skips traditional campaigns, fills potholes
Most brands mark milestone anniversaries with campaigns, discounts, or ad blitzes. CARS24 chose asphalt over advertising.
To celebrate its 10th anniversary, CARS24 India’s leading autotech platform has repaired 500+ potholes and restored 7,000+ sq. ft. of damaged roads across high-traffic zones in multiple cities, making daily commutes safer for thousands.
The initiative focused on high-risk accident spots, addressing a hazard that causes almost 6,880 accidents annually in India. Beyond repairs, CARS24 installed witty, thought-provoking road signs also.
