Hero Motocorp accelerates the premium ride with new Xtreme 160R 4V

Hero Motocorp accelerates the premium ride with new Xtreme 160R 4V

In keeping with its commitment to bring a comprehensive range of premium products for its customers, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today launched the new Xtreme 160R 4V.

Further augmenting Hero MotoCorp’s presence in the premium motorcycle category, the Xtreme 160R 4V adds a thrilling new chapter in the successful journey of the highly popular brand, Xtreme. With this, the company is charged-up to grow its appeal among the youth across the world with its redefined X-range of premium motorcycles.

Unveiled at Hero MotoCorp’s state-of-the-art R&D facility, the Centre of Innovation and Technology (CIT) in Jaipur, the Xtreme 160R 4V offers an unparalleled package of performance, masculine stance, smart & connected features and sharper control.

The new Xtreme 160R will be available in three variants of Standard, Connected 2.0, and Pro variant with Upside Down forks at Hero MotoCorp showrooms across the country at attractive price points of INR 127,300/- (Standard), INR 132,800/- (Connected 2.0) and INR 136,500 (Pro) respectively.

(All prices Ex-Showroom, Delhi)

Unveiling the new Xtreme 160R 4V, Mr. Niranjan Gupta, Chief Executive Officer (CEO), Hero MotoCorp, said, “This is going to be a defining year in our journey towards premiumization. We are going to introduce a series of class-defining products in the premium motorcycle space and the launch of Xtreme 160R 4V is the first in a series of launches lined up through the year.  While the X-range of motorcycles have given us a massive edge, there is a strong focus on growing our volumes in the higher engine capacity segment with differentiated offerings. Our new launches will also help grow the category in the coming months.”

Mr. Ranjivjit Singh, Chief Growth Officer, Hero MotoCorp, said, “The new Xtreme 160R 4V is a fitting addition to our robust portfolio of youthful, technologically-advanced motorcycles and represents a perfect blend of best-in-class acceleration, precision and style with performance. The fastest 160cc bike in the Air-Oil cooled category is positioned as a true Dragster and we intend to further strengthen the sub-culture of Drag Racing in India with the launch of this product and upcoming products under Xtreme franchise. We would be strengthening our Drag Race property XDrags and have also signed up Hemanth Muduppa, 10 times National Drag Racing Champion for this product.  Especially in the premium motorcycle segment, Xpulse and Xtreme have created a deeper connect with the customers. As we grow our premium portfolio, we would be creating Power Brands in the segment with more powerful, performance-oriented, feature-rich and stylish products, we are going to rapidly build up our position and market share in the category.”