Jerai Fitness Limited and Plus Fitness India to expand
India’s fitness industry is entering a high-growth phase as Jerai Fitness Limited and Plus Fitness India announce a strategic collaboration to accelerate an expansion of 100 gyms nationwide. This partnership combines global franchise expertise with Jerai Fitness Limited, which has established a legacy of over three decades, creating a powerful ecosystem for aspiring gym entrepreneurs. The collaboration is built on a common vision of creating a healthier and fitter India.
This collaboration introduces a bundled franchise and equipment model, making gym setup significantly easier and more streamlined. By combining franchise support and equipment procurement into one integrated system, new entrepreneurs can avoid vendor coordination complexities and reduce setup delays, ensuring scalability, brand uniformity, and long-term business sustainability.
Rajesh Rai, Chairman & MD, Jerai Fitness Limited, stated, “Our passion for producing equipment majorly in-house has been instrumental in Jerai Fitness growth. By manufacturing domestically, Jerai ensures quality control, cost efficiencies, reduced import dependency, and support for the ‘Make in India’ initiative. Our belief is that fitness infrastructure should be accessible and affordable for every serious entrepreneur entering the fitness industry.”
The collaboration between Jerai Fitness Limited and Plus Fitness India positions both organisations at the forefront of this expansion wave by integrating global franchise expertise with Indian manufacturing excellence. The partnership is set to accelerate organised gym growth, support entrepreneurship in Tier 1, Tier 2, and Tier 3 cities, enhance accessibility to premium fitness infrastructure, and promote long-term health awareness nationwide.
Siraj Lalani, Master franchisee, Plus Fitness India, says, “Long-term goal for Plus Fitness India is to build a structured, professionally managed gym network that empowers communities across metro cities and emerging markets, and the 100-gym expansion strategy aligns with the rising demand for organised fitness infrastructure in India.”
The gym expansion plan marks a defining chapter for India’s fitness ecosystem. With Jerai Fitness Limited’s pioneered automated manufacturing capabilities and Plus Fitness India’s global credibility, the collaboration offers a comprehensive, scalable, and profitable model for gym entrepreneurs. As India moves toward a more health-conscious future, this partnership stands as a strong step toward making world-class fitness accessible, affordable, and operationally seamless across the country.
