Maruti Suzuki Swift Celebrates 20th Anniversary

Maruti Suzuki India Limited (MSIL), proudly celebrates the 20th anniversary of its iconic sporty premium hatchback – the Maruti Suzuki Swift. First introduced in May 2005, the Swift revolutionised the Indian automotive landscape by introducing a dynamic, new-age package which combined sporty performance, youthful design and segment-first features. The Swift became an instant phenomenon, establishing itself as a favourite among India’s young and spirited drivers.

Commenting on the occasion, Mr. Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said, “The Swift is an icon in its own right. Celebrated by over 3 million customers in India alone, the Swift is an expression of fun and freedom. The Swift has set new benchmarks over the years with every new model, improving on the inherent ‘fun-to-drive’ DNA. This ever so special nature of the Swift has ensured that nearly one out of every four Swift owners come back to buy another Swift. Today, it enjoys an admirable 31% market share in its segment, contributing to over 10% of MSIL sales. On this special 20-year anniversary, we would like to thank all our customers for their unwavering love for brand Swift.”

Over its 20-year legacy, the iconic Swift has gone from strength to strength. Introducing a new dimension to the sporty hatchback segment in 2005, the Swift established itself as a phenomenon with its new-age design, and high-end features.

The 4th Generation Swift stands out with its futuristic and sporty exteriors, featuring a wrap-around character line, glossy black front grille and smoky LED projector headlamps. The fun-to-drive nature of the Swift shines through when it comes to the interiors with a driver-oriented cockpit, flat-bottomed steering wheel, sporty asymmetrical instrument cluster dials and more.

Underscoring MSIL’s commitment to offering enhanced safety for customers across all passenger vehicle segments, the Maruti Suzuki Swift is equipped with the ARENA Safety Shield. Consisting of an array of safety features, the ARENA Safety Shield includes 6 airbags, Electronic Stability Program⁺(ESP®), Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), Hill Hold Control, Reverse Parking Sensors, 3-Point seat belts and seat belt reminder, along with 3 years or 1 00 000 km warranty^* for added peace of mind.