Monkey Shoulder's Sixth Season of the ‘Ultimate Bartender Championship' comes to Bengaluru
Hunt to find the mysteriously ‘masked’ ultimate bartender in full swing
17th May 2023, Bengaluru: Monkey Shoulder, the free-spirited blended malt owned by William Grant & Sons announced the sixth season of its most awaited 'Ultimate Bartender Championship' amongst the bartending community in India. The championship culminated its Bengaluru city round on 16th May at BYG Brewski Brewing Company with over 70 talented bartenders from the city mixing, moving and shaking to claim the mask!
Hosted and judged by Monkey Shoulder India’s Brand Ambassador and Chief Monkey Officer, Gaurav Sareen, the event saw a gush of energy from a zealous group of bartenders paving their way through five exciting mixology challenges. The top finalists from Bengaluru Minam Dark from Big Brewski, Rohil Kolita from Far & East and Dharambir Chhetri from Copitas emerged with flying colours and will now compete with other city-round finalists at the finale.
This year, the brand is set out to “Unmask the next champion” aka the most passionate and skilful bartender across the country. The championship is structured to evaluate "the skills that pay the bills.” The five distinct levels of the competition concentrate on essential skills like industry knowledge, pouring, nosing, table service and nailing the perfect serve.
Commenting on the championship, Kapila Sethi Kad – Marketing Head, said, "Monkey Shoulder is proud to support the bartending community in India. The Ultimate Bartender Championship is a testament to the brand’s ethos of light-heartedness, cheeky creativity, and enthusiasm. The city round in Bengaluru witnessed some of the best bartending talents in the country. This has further strengthened our commitment to grow trade in the city and help these bartenders thrive and reinvent themselves."
Speaking on the first two city-rounds of the 2023 season, Gaurav Sareen, Brand Ambassador and Chief Monkey Officer Monkey Shoulder India said, "The Ultimate Bartender Championship is a hunt to unmask, untap and unleash the hidden talent amongst the bartending community. It provides a platform to the creative geniuses of the alco-bev fraternity to help them grow and excel in this field. Bengaluru city round saw a bunch of talented bartenders showcasing their skills and talents with utmost passion.”
