Mphasis launches ‘’ business unit to help enterprises leverage the power of Generative AI to drive business outcomes and efficiency

Mphasis launches ‘’ business unit to help enterprises leverage the power of Generative AI to drive business outcomes and efficiency

Platform to integrate capabilities of Next Labs, Sparkle Innovation Ecosystem, and Mphasis’ Hyperscaler network

Mphasis, (BSE: 526299; NSE: MPHASIS), an Information Technology (IT) solutions provider specializing in cloud and cognitive services, today launched ‘’, a first-of-its-kind business unit, focused on transforming organizations globally by unlocking the potential of Artificial Intelligence (AI) to maximize business outcomes. The business unit seamlessly integrates AI capabilities into existing technology landscapes, enabling organizations to improve customer intimacy and experience and enhance operational efficiency while minimizing disruption.

The business unit delivers various benefits to enterprise clients that include:

· Offerings that drive business outcomes, starting with AI Advisory to help assess and identify key AI interventions to complete archetypes such as contact center transformation, customer experience transformation etc.

· Access to an array of patented AI assets, over 250 models available on Hyperscaler marketplaces, and frameworks created at Mphasis Next Labs (an in-house research and innovation lab) that can be seamlessly integrated into existing systems and processes.

· Access to state-of-the-art Conversational AI platforms, powered by generative AI technology, and large language models (LLMs) to transform customer experience management and employee engagement for businesses thus driving operational efficiency.

· Access to the Mphasis Sparkle Innovation Ecosystem which has enrolled over 50 domain-specific start-ups (including AI-focused) that can accelerate the co-creation of robust go-to-market solutions for enterprises.

"At Mphasis, cloud, and cognitive-led solutions have been central to our unique Front2BackTM (F2B) approach to transformation. Today, we are thrilled to announce the launch of the business unit and embrace a new era of innovation. We are laser-focused on enabling enterprises to leverage the potential of AI, helping them maximize business outcomes. With cutting-edge technology at its core, our launch heralds a transformative journey, empowering our clients to unlock unparalleled productivity, drive efficiency, and shape a future of endless possibilities.  I am invested in the success of this endeavor and will personally drive the launch and expansion of,” said Nitin Rakesh, Chief Executive Officer, and Managing Director, Mphasis.

"Generative AI technology has become a catalyst for enterprises to drive creativity and efficiency in a rapidly evolving technology landscape. With its ability to generate novel ideas and solutions, will empower companies to break free from the confines of conventional thinking, enabling them to differentiate themselves in the fiercely competitive market. We eagerly look forward to partnering with our clients and partners to redefine intelligence, while businesses remain resolute in their pursuit of ensuring responsible and sustainable growth for the future,” said Srikumar Ramanathan, Chief Solutions Officer, Mphasis.

Anup Nair, a seasoned technology leader at Mphasis, will assume the role of Chief Architect & Chief Technology Officer (CTO) at to spearhead the further development, deployment, and expansion of the business unit, as well as work with our Partnerships team to develop its ecosystem of partnerships and solutions in this domain.

Mphasis, through this business unit, offers services including Generative AI Advisory, AI App Development, Reinforcement Learning Based Conversation Design, Industry Specific Model Development & Large Language Models (LLMs) Fine-tuning, Prompt Engineering, LLM Application Testing, Factuality Evaluation, and Data Prepping. The transformative power of this business unit is expected to enhance engineering productivity while driving innovation of the Contact Center, IT Operations, Business Operations, and Experience for enterprise clients.