Nissan sets its vision ‘Mobility Intelligence for Everyday Life'
Nissan Motor Co., Ltd. announced its long‑term vision, 'Mobility Intelligence for Everyday Life', defining a customer‑centric strategic direction. The vision integrates mobility intelligence into everyday life through Nissan’s focus on AI-Defined Vehicles (AIDV), offering a choice of electrification technologies to meet diverse customer and market needs.
Ivan Espinosa, President and CEO, said: “This is the right moment to articulate Nissan’s long‑term vision as we look beyond the Re:Nissan plan and set a clear path for the future. Our vision defines where Nissan is headed, with customer experience as our guiding priority. By advancing mobility intelligence, we will deliver products and technologies that are safer, more intuitive and more accessible with outstanding value and a more rewarding overall experience.
As Nissan looks ahead, the Re:Nissan plan remains on track in its final year of execution, delivering a competitive cost base, improved capacity utilisation, and strong new‑product momentum that lays the groundwork for future growth.
Nissan’s new long‑term direction, guided by its vision, is designed to drive sustainable competitive advantage across next‑generation technologies, a streamlined product portfolio, a redefined global market approach, and an industrial model organised around clearly defined vehicle families.
Nissan aims to deploy Nissan AI Drive technology across 90 percent of its lineup over the long term. The new Nissan Elgrand, scheduled for launch in summer 2026, will adopt next-generation ProPILOT with end-to-end autonomous capability by the end of fiscal 2027.
In the premium segment, INFINITI remains critical to Nissan’s product strategy. The brand will be revitalised through new and refreshed models, beginning with the all-new 2027 QX65 SUV this spring. This will be followed by four additional models: a new mid-size hybrid SUV, a performance-oriented V6 sedan and two frame-based hybrid SUVs.
Nissan is evolving its global business strategy with redefined roles for its three lead markets: Japan, the US and China. These three markets will play a dual role in its overall market strategy – serving as pillars of performance while also acting as global drivers for competitiveness and industrial capability. Together, these markets anchor Nissan’s ability to scale innovation, tailor volume to demand and set standards for how to compete globally on speed, cost and consumer relevance.
Nissan will provide a further update on its Re:Nissan progress when it reports full-year results in May and will announce further elements of the strategic direction later in the year.
