Renault Boreal: A New Signature SUV

Boreal is the latest step in Renault’s international development strategy. Developed for markets outside Europe, this new SUV will expand the brand range while also driving growth, consolidating the long-term presence of Renault in the C segment in over 70 countries.

Renault is the world’s best-selling French car brand, with 1,577,000 vehicles sold in 2024 — nearly 40% (560,000 vehicles) of which were sold outside Europe. With Boreal, Renault is opening a new chapter for the brand.

Following on from Kardian, Duster and Grand Koleos, Renault Boreal is a central pillar of the International Game Plan 2024-2027. As part of this plan, Renault is investing no less than €3 billion to launch eight new vehicles outside Europe. Five of these are positioned in the segments generating the most value: C and D. Between now and 2027, Renault is aiming to double unit revenue per vehicle sold outside Europe compared with 2019.

Developed to win new customers, Renault Boreal shares the DNA of the brand's latest vehicles. Its role is to balance the sales mix outside Europe, in line with the strategic shift from volume to value initiated by the Renaulution strategic plan. Renault Boreal will primarily target the regions where the brand is still under-represented in the highly strategic C segment. In Latin America, it will address fast-growing demand for family SUVs, while in Turkey, the Middle East and the Mediterranean Basin, it will be a competitive complement to the brand offering in regions , where more than one in two vehicles sold is an SUV.