Škoda Auto unveils the new Kushaq
Škoda Auto India has introduced the new Kushaq, redefining value, safety, dynamics and furthering its strategy of democratising European technology. The Kushaq is the brand’s first car under the India 2.0 strategy and has driven the company’s growth surge in India. With segment-first technologies like an all-new eight-speed torque converter automatic transmission, Rear Seat Massage function, and numerous all-new features and standard equipment, the new Kushaq follows Škoda Auto India’s strategy of making European engineering more accessible on Indian roads.
Klaus Zellmer, CEO of Škoda Auto, said, “The updated Kushaq reinforces the importance of India as the springboard for Škoda Auto’s strategy to grow our international markets. The Kushaq has rapidly established itself with customers in India and as an export to ASEAN and the Middle East. Now we are setting the next benchmark for the model’s overall value proposition. This update incorporates Modern Solid design elements as well as a broad range of advances from the infotainment and driver assistance features, offering even greater comfort and safety. Together with the Kodiaq and the Kylaq, Škoda Auto offers an SUV fleet on the Indian market that caters to significant segments and price points. Taking the Kushaq to the next level creates the opportunity for additional demand and further growth in our most important market outside Europe.”
Ashish Gupta, Brand Director, Škoda Auto India, said, “At Škoda, our mission is to democratise European technology and make it more accessible to customers across India. Today, boundary lines between cities and regions are blurring, and aspirations are merging. We are meeting these aspirations by launching products that cater to these evolving customer preferences. With the premiere of the new Kushaq today, we further build our legacy of having a class-leading range of ‘real automatics’ across our portfolio, offering an SUV that comes with the most important safety, comfort, design and convenience features as standard, led by our proven European engineering. We are constantly listening to our customers, and the new Kushaq is another step in keeping our portfolio modern and relevant for our growing Škoda family.”
Debuting in 2021, the Kushaq, a name derived from the Sanskrit word for Emperor, was Škoda Auto’s first-ever product in the Indian market under the India 2.0 strategy. It was the first car on the MQB-A0-IN platform that was developed by teams in India and the Czech Republic with an eye on accessible ownership and maintenance costs. The new Kushaq continues the legacy with multiple new segment-first features, while also carrying forward all the practical features from its predecessor, such as electric front seats with ventilation, cruise control, rear-view camera with sensors, wireless charging, among others. Counting itself among the early Škoda SUVs in the Indian market, the Kushaq today complements the Kodiaq and the Kylaq. With this, Škoda Auto India has a fleet of SUVs that caters to every aspiration and price point.
