Sony launches all-new BRAVIA XR A80L OLED series
A new dimension of ultimate picture and sound
Mumbai, 5th May 2023: Sony India today announced the new BRAVIA XR A80L OLED series powered by the Cognitive Processor XR. The newly launched OLED TV series takes vision and sound to the next level with the ingenious Cognitive Processor XR that thinks like a human brain offering a complete immersion in an experience that thrills and moves you and feels just like the world around us. In addition to best-in-class, ultra-realistic picture quality, full of lifelike contrast, the new Cognitive Processor XR also offers incredible sound with Sound-from-Picture reality.
The new BRAVIA XR OLED A80L series will be available in 210 cm (83), 195 cm (77), 164 cm (65) and 139 cm (55) screen size. The revolutionary processor on Using cognitive intelligence, Cognitive Processor XR™ enables your BRAVIA XR TV to reproduce pictures and sound in the same way you see and hear them in the real world for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors. Thanks to the unique Cognitive Processor XR™, your favorite content is recreated in a way that is so real that you can feel it. Whatever you are watching, will be upscaled close to 4K quality by the XR Processor XR™. Enjoy striking contrast on the OLED screen that's expertly controlled by the unique technology to deliver real life depth and pure blacks in every scene.
The growing demand for ever larger TV screens comes with greater resource and energy use. Sony’s sustainability commitments are realizing efficiency gains from product development right through to watching TV. Keeping its commitment to decreasing plastic usage through its Road to Zero initiative. To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency, and reviewing energy consumption during use. Additionally, the new Eco Dashboard included on all 2023 models allows users to easily customize energy saving preferences and settings.
