TATA.ev launches Curvv.ev SeriesX
India’s largest 4-wheeler EV manufacturer, TATA.ev, introduced the new Curvv.ev SeriesX – two long-range, feature-rich and premium personas crafted for customers who seek an SUV that can confidently go the distance. Starting at an attractive price of ₹ 16.99 lakhs, the Curvv.ev SeriesX will comprise two variants – the Accomplished X 55 and Empowered X 55. Expanding the palette to five colour options, the Curvv.ev SeriesX will be available in a striking new Nitro Crimson colour, in addition to the iconic #DARK edition.
Bringing together a bold and stunning SUV‑coupe style, the Curvv.ev SeriesX is thoughtfully engineered around its customers’ daily needs. With a real-world C75 range of ~400 km* and ARAI certified (P1+P2) range 502 kms**, the Curvv.ev SeriesX is a confident intercity car which enables effortless everyday comfort with smart technology and strong performance. Backed by a lifetime HV battery warranty, the new SeriesX personas simplify the Curvv.ev lineup into clearly defined, feature-rich choices that deliver greater value, making electric mobility exciting, dependable, and truly worry-free.
Introducing the new Curvv.ev SeriesX personas, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “With every new EV we introduce, our focus is to make electric mobility more accessible and rewarding. The Curvv.ev SeriesX personas invite customers to experience India’s first SUV Coupé powered by a 55 kWh battery pack that delivers 502 km of long-driving range for effortless intercity journeys. It combines practical and premium features with a lifetime HV battery warranty, ensuring truly stress-free ownership at a compelling price point, enhancing its value proposition. With the introduction of these variants, we are creating a clearer, more cohesive, and benefit-led range that raises the bar in the Mid - SUV category’’.
The Empowered X 55 is the most feature-packed and luxurious expression of the Curvv.ev lineup, also available in the bold #DARK edition. It builds on the Accomplished X 55 with a fully loaded experience that includes front seat active ventilation, a 6‑way power‑adjustable driver seat, two‑stage reclining rear seats, and enhanced interior detailing. Technology defines the cabin with a 31.24cm Cinematic Touchscreen Infotainment System by HARMAN™ touchscreen, Arcade.ev app suite, and a JBL™ 9‑speaker sound system (incl. Subwoofer), while Level 2 ADAS with 20 features delivers advanced safety and driver support. Premium additions such as R18 alloy wheels, V2V/V2L with Frunk, a gesture‑controlled powered tailgate, and dynamic smart lighting animations complete a truly flagship, future‑ready EV SUV experience.
