Tata Sierra #DARK launched from INR 13.99 lakh

Tata Motors Passenger Vehicles has introduced the Sierra #DARK with introductory ex-showroom prices starting at INR 13.99 lakh.

The edition adds a Friesian Black exterior treatment, a Violet Eclipse-themed cabin and purple-chrome detailing while retaining the Sierra’s existing feature and powertrain package, according to the company.

The #DARK treatment is available across Pure L, Pure L (O), Pure+ L, Adventure+ L, Accomplished and Accomplished+ variants, with petrol and diesel manual and automatic combinations depending on the trim. The company’s price table extends to INR 21.59 lakh for the highest-priced configuration.

Independent launch reports also describe the changes as cosmetic, with the existing engines, transmissions and feature package retained.

Tata has not disclosed expected Sierra #DARK volumes or an end date for the introductory pricing.