Tyre Safety at the forefront at IMRC 2026
To spread awareness about safe driving and proper tyre care, Automotive Tyre Manufacturers’ Association (ATMA) is organising a special tyre safety campaign at the International Material Recycling Conference (IMRC) 2026, being held in Jaipur from 20 to 22 January. The initiative is being undertaken as part of the National Road Safety Month 2026, observed across the country under the aegis of the Ministry of Road Transport & Highways (MoRTH), Government of India. The tyre safety campaign is being run by Indian Tyre Technical Advisory Committee (ITTAC), the technical arm of ATMA.
Speaking on the occasion, Mr Renji Issac, Chairman, ITTAC, said: "Tyres are the only point of contact between a vehicle and the road, yet they are often ignored. Through our tyre safety initiatives at IMRC 2026, as part of National Road Safety Month, we want to make motorists aware that simple steps like checking air pressure, tread depth and tyre condition can save lives."
ATMA and ITTAC have set up an interactive stall at the exhibition to educate visitors about the importance of correct tyre maintenance. A key attraction is the launch of the “Safety Ring”, a small key ring tool that helps motorists check whether their tyres are worn beyond the safe limit. ATMA has also prepared a Tyre Safety Calendar, with every month carrying a simple message on tyre care, such as maintaining correct air pressure, checking tread depth, tyre rotation and alignment. Visitors to the stall are being given booklets and flyers with easy-to-follow tyre safety tips.
Mr Sudershan Gusain, Chairman, ATMA Safety Group and designer of the Safety Ring, said, "The idea behind the Safety Ring was to create a simple, low-cost tool that any motorist can use. Many accidents happen because people continue to drive on worn-out tyres. By just placing the Safety Ring into the tyre groove, drivers can quickly know if their tyre is still safe to use or needs replacement.
ATMA has also organised a Tyre Health Check-up Camp at the conference venue. Tyres of cars parked at the venue are being checked for correct air pressure, tread depth, and overall tyre condition. Motorists are being briefed about the health of their tyres, and a small report is being placed for each checked vehicle.
The tyre checks are being carried out by trained service engineers from ATMA member companies, including Apollo, Bridgestone, CEAT, JK Tyre and MRF, with support from volunteers.
