Ultraviolette's Europe Expansion

Ultraviolette's Europe Expansion
New markets

Ultraviolette is proud to unveil its latest strategic alliance with Elektrorider, appointing them as the official importer and distributor for Hungary, Croatia, Slovakia, Romania, Slovenia, and Czech Republic. With this partnership,
Ultraviolette further strengthens and expands its foothold across 19 European
Countries. This partnership represents a pivotal chapter in Ultraviolette's global expansion strategy and commitment to Making in India, for the World. Through this alliance, Ultraviolette will be introducing its performance electric motorcycles, beginning with the renowned F77 MACH 2 and F77 SuperStreet. Building on Elektrorider’s established retail presence in electric motorcycles, scooters and e-bikes, Ultraviolette is poised for successful entry and sustained growth across these territories.
Narayan Subramaniam, CEO & Co-founder of Ultraviolette, stated “We are
excited to partner with Elektrorider to introduce the Ultraviolette brand in Hungary and Central Europe. This alliance marks a pivotal milestone in our global expansion as Ultraviolette moves beyond India into some of the world’s most discerning motorcycling markets. With a strong foothold already established across 12 European countries, Ultraviolette is poised to accelerate worldwide growth following successful launches in these demanding countries. To riders across Hungary and Central Europe, we seek to bring Aviation based design, unmatched capability and performance, along with future-forward technology that redefine the motorcycling experience with every Ultraviolette ride. Guided by this vision, we are confident that this partnership will establish a world-class Ultraviolette ecosystem, right from product experience to aftersales support. This is only the beginning, and we are excited and confident of the journey ahead.”


Attila Pavuk, COO of Elektrorider, commented “We are equally excited and proud
to introduce Ultraviolette to Hungary and the Central European market and go
ballistic with the brand’s both visually striking and technologically cutting-edge
performance motorcycles. At Elektrorider we represent a lifestyle built around
performance, freedom, adventure, and reliability. With deep roots in the CEE market, we combine data-driven insight with real riding experience.

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