Bridgestone India collaborates with Punjabi Star Parmish Verma

Bridgestone India has announced a dynamic new collaboration with celebrated Punjabi singer, actor, and youth icon Parmish Verma, as part of its focused strategy to deepen consumer engagement in key regional markets.

A powerful cultural voice in North India, Parmish Verma brings not only mass appeal and authenticity but also a genuine passion for automobiles. A well-known car enthusiast, his personal interest in safe mobility and responsible driving makes this association a seamless fit with Bridgestone’s core values of performance, reliability, and safety.

North India continues to be a critical growth region for Bridgestone India, driven by rising vehicle ownership and a young, aspirational consumer base. With music and popular culture significantly shaping brand affinity in the region, Parmish Verma emerges as a natural and influential choice for this partnership. As part of the association, Parmish Verma will collaborate with Bridgestone India as an artist, co-creating music-led storytelling, engaging narratives, and social media-driven content for its campaigns.

Commenting on the partnership, Mr Rajiv Sharma, Executive Director, Sales & Marketing, Bridgestone India, said: “North India is a strategically important market for us. Parmish Verma’s credibility and deep connection with audiences make him an ideal partner to represent Bridgestone. This collaboration enables us to engage meaningfully with young consumers who seek fresh, inspiring, and relatable brand experiences.”