Media, Marketing & Entertainment

Returns by Design

Amruth Courtyard, Chettinad-inspired wedding business have created a destination venue and are looking to convert distinctive design and cultural appeal into sustained returns.

Amagi's revenue rises 32% to INR 437 crore, profit up more than eightfold

Media-tech SaaS firm Amagi reported its highest-ever quarterly revenue, up 32% to INR 437 crore, with adjusted EBITDA tripling and net profit rising more than eightfold, as the newly-listed company turns strongly profitable.

Cinépolis and Panorama Studios bet on theatrical

Cinépolis India and Panorama Studios have formed a distribution partnership, pooling the cinema chain's exhibition footprint with the studio's distribution arm for Delhi-UP areas: a wager on theatrical releases as streaming pressure mounts.

Hero MotoCorp celebrates the new Hero Destini campaign

Hero MotoCorp launched its latest campaign for the Hero Destini scooter, conceptualised by McCann India, part of Omnicom Advertising India. Titled "Hero Ka Scooter, Scooter Ka Hero", the campaign breaks away from traditional ads that are heavy on features and instead takes the audience on a family ride

Notion Press

On democratizing publishing: how Notion Press, founded in 2012, has helped over 100,000 authors publish, distribute and market their books across India and global markets.

TVS Apache launches ‘Tu Race Laga’

TVS Motor Company, part of TVS Venu, a global leader in the two- and three-wheeler segments, marked a landmark milestone for its brand TVS Apache by celebrating 7 million customers worldwide and the launch of its new brand campaign film - ‘Tu Race Laga.’   Since its inception in 2005, every

Pahadi Story launches #TheTruthCampaign

Most products are introduced with claims. Pahadi Story is taking a different route. The Himalayan produce venture unveiled #TheTruthCampaign, an initiative built around the public release of independent laboratory findings for Truth Batch 01, its first-ever product release. Rather than beginning with marketing promises, the campaign begins with evidence—

Zakir Khan and Grameen Kulfi team up

With the growing cultural power of experiential brand storytelling in India, Grameen Kulfi, the new-age kulfi brand from Walko Food Company, was onboarded as the first Co-Powered Sponsor for Zakir Khan’s Papa Yaar India Tour. Produced and promoted by TribeVibe Entertainment, the year-long stand-up comedy

TVS Orbiter campaign

TVS Orbiter, the newest electric scooter from TVS Motor, has unveiled its new campaign, capturing the spirit of India’s new-age urban generation that is always moving, always hustling, and always finding ways to do more. Built around the brand thought “Always On The Move With You,”, the campaign

MG MAJESTOR demonstrates unmatched capability

India’s First D+ SUV, the MG MAJESTOR, has demonstrated its unmatched capability by navigating the unforgiving winter landscape of Spiti Valley with remarkable composure. Seen driving smoothly over a formidable 2-foot snow bed, the MG MAJESTOR operated seamlessly in extreme weather conditions, braving temperatures as low as -20

BKT enters consumer segment with campaign featuring Ranveer Singh

Marking its strategic entry into the Indian On-Highway tyre market, BKT Tyres has unveiled its new brand campaign, ‘Elevate Your Drive’, headlined by Ranveer Singh. The television-led multimedia campaign introduces BKT Tyres’ core consumer proposition, enabling individuals to move ahead with confidence. At its core, ‘Elevate Your Drive’

Vingroup introduces special program

Amid volatility in global fuel prices, Vingroup has announced the launch of a special 'Trade Gas for Electric' program in Vietnam, India, Indonesia, and the Philippines. The program offers an additional 3% discount on VinFast cars and 5% discount on VinFast electric scooters for customers switching from old

Delivering Cricket at scale

DP World drives ICC Men's T20 World Cup 2026 logistics across India and Sri Lanka DP World, a leading global provider of integrated end-to-end supply chain solutions and Global Logistics Partner of the International Cricket Council (ICC), has successfully executed a complex, multi-country logistics operation

MG M9 gains traction as part of Entrepreneur Ashneer Grover’s collection

Entrepreneur and investor Ashneer Grover, renowned for his passion for automobiles and preference for practical luxury, has welcomed the MG M9—The Presidential Limousine—into his prestigious car collection. Designed for long-distance comfort and refined family travel, the MG M9 perfectly embodies Grover’s philosophy that true luxury must

Crompton strengthens its Lighting play

With its upcoming film, Crompton brings focus to choosing the right lighting for every space, reinforcing the role of illumination in modern homes. The campaign is rooted in a simple but often overlooked consumer truth — every space needs different kinds of lighting solutions. While many consumers continue to equate good

VS RAIDER launches India’s first crowdsourced motorcycle ad

TVS Motor Company (TVSM), a leading global automaker operating in the two and three-wheeler segments, has launched India’s first-ever crowdsourced ad film with TVS Raider. Created entirely using content captured by TVS Raider owners, the film brings together authentic moments from across India through a collaborative filmmaking

Bridgestone India collaborates with Punjabi Star Parmish Verma

Bridgestone India has announced a dynamic new collaboration with celebrated Punjabi singer, actor, and youth icon Parmish Verma, as part of its focused strategy to deepen consumer engagement in key regional markets. A powerful cultural voice in North India, Parmish Verma brings not only mass appeal and authenticity but also