media & marketing
Most products are introduced with claims. Pahadi Story is taking a different route. The Himalayan produce venture unveiled #TheTruthCampaign, an initiative built around the public release of independent laboratory findings for Truth Batch 01, its first-ever product release. Rather than beginning with marketing promises, the campaign begins with evidence—
media & marketing
With the growing cultural power of experiential brand storytelling in India, Grameen Kulfi, the new-age kulfi brand from Walko Food Company, was onboarded as the first Co-Powered Sponsor for Zakir Khan’s Papa Yaar India Tour. Produced and promoted by TribeVibe Entertainment, the year-long stand-up comedy
media & marketing
TVS Orbiter, the newest electric scooter from TVS Motor, has unveiled its new campaign, capturing the spirit of India’s new-age urban generation that is always moving, always hustling, and always finding ways to do more. Built around the brand thought “Always On The Move With You,”, the campaign
media & marketing
India’s First D+ SUV, the MG MAJESTOR, has demonstrated its unmatched capability by navigating the unforgiving winter landscape of Spiti Valley with remarkable composure. Seen driving smoothly over a formidable 2-foot snow bed, the MG MAJESTOR operated seamlessly in extreme weather conditions, braving temperatures as low as -20
media & marketing
Marking its strategic entry into the Indian On-Highway tyre market, BKT Tyres has unveiled its new brand campaign, ‘Elevate Your Drive’, headlined by Ranveer Singh. The television-led multimedia campaign introduces BKT Tyres’ core consumer proposition, enabling individuals to move ahead with confidence. At its core, ‘Elevate Your Drive’
media & marketing
Amid volatility in global fuel prices, Vingroup has announced the launch of a special 'Trade Gas for Electric' program in Vietnam, India, Indonesia, and the Philippines. The program offers an additional 3% discount on VinFast cars and 5% discount on VinFast electric scooters for customers switching from old
logistics
DP World drives ICC Men's T20 World Cup 2026 logistics across India and Sri Lanka DP World, a leading global provider of integrated end-to-end supply chain solutions and Global Logistics Partner of the International Cricket Council (ICC), has successfully executed a complex, multi-country logistics operation
media & marketing
Entrepreneur and investor Ashneer Grover, renowned for his passion for automobiles and preference for practical luxury, has welcomed the MG M9—The Presidential Limousine—into his prestigious car collection. Designed for long-distance comfort and refined family travel, the MG M9 perfectly embodies Grover’s philosophy that true luxury must
media & marketing
With its upcoming film, Crompton brings focus to choosing the right lighting for every space, reinforcing the role of illumination in modern homes. The campaign is rooted in a simple but often overlooked consumer truth — every space needs different kinds of lighting solutions. While many consumers continue to equate good
media & marketing
TVS Motor Company (TVSM), a leading global automaker operating in the two and three-wheeler segments, has launched India’s first-ever crowdsourced ad film with TVS Raider. Created entirely using content captured by TVS Raider owners, the film brings together authentic moments from across India through a collaborative filmmaking
media & marketing
Bridgestone India has announced a dynamic new collaboration with celebrated Punjabi singer, actor, and youth icon Parmish Verma, as part of its focused strategy to deepen consumer engagement in key regional markets. A powerful cultural voice in North India, Parmish Verma brings not only mass appeal and authenticity but also
media & marketing
Motorcycling in the Himalayas has become one of India’s most popular adventure pursuits, with riders taking on the challenging terrains of Manali and Leh-Ladakh each year. While the experience is thrilling, the risks are real - unpredictable weather, rugged roads, and long stretches without immediate medical support. For many