Media, Marketing & Entertainment

Hero MotoCorp launched its latest campaign for the Hero Destini scooter, conceptualised by McCann India, part of Omnicom Advertising India. Titled "Hero Ka Scooter, Scooter Ka Hero", the campaign breaks away from traditional ads that are heavy on features and instead takes the audience on a family ride

TVS Motor Company, part of TVS Venu, a global leader in the two- and three-wheeler segments, marked a landmark milestone for its brand TVS Apache by celebrating 7 million customers worldwide and the launch of its new brand campaign film - ‘Tu Race Laga.’   Since its inception in 2005, every

Most products are introduced with claims. Pahadi Story is taking a different route. The Himalayan produce venture unveiled #TheTruthCampaign, an initiative built around the public release of independent laboratory findings for Truth Batch 01, its first-ever product release. Rather than beginning with marketing promises, the campaign begins with evidence—

With the growing cultural power of experiential brand storytelling in India, Grameen Kulfi, the new-age kulfi brand from Walko Food Company, was onboarded as the first Co-Powered Sponsor for Zakir Khan’s Papa Yaar India Tour. Produced and promoted by TribeVibe Entertainment, the year-long stand-up comedy