EBG Group partners with South Korean giant
EBG Group signs Strategic Brand Licensing Partnership with POSCO International to Expand Daewoo's major home appliances business in India
EBG Group, a diversified business group, has signed a strategic brand licensing agreement with South Korean giant POSCO International for the iconic Daewoo brand in the Major Domestic Appliances category. Building on its existing association with Daewoo, the agreement enables EBG Group to accelerate the brand's retail, distribution, and market expansion plans across India. The partnership covers categories accounting for nearly 70 per cent of the Home & Kitchen Appliances segment and aims to establish Daewoo as a leading consumer appliances brand in the country.
As part of its expansion roadmap, EBG Group has committed an investment of INR 100 crore over the next three years towards product development, retail expansion, distribution network strengthening, localisation initiatives, and the introduction of new appliance categories tailored to the evolving needs of Indian consumers. Its first flagship Daewoo experience store in Delhi is nearing launch, with three additional outlets already in the pipeline. EBG Group aims to establish a network of approximately 100 stores across India by 2027.
Under the agreement, EBG Group will lead the development, manufacturing, distribution, and market expansion of Daewoo-branded appliances across India. The company will initially focus on major home appliances, including refrigerators, washing machines, air conditioners, dishwashers, and the entire range of consumer products in a phased manner. Supported by advanced Korean technology, the portfolio is designed to deliver performance, reliability, and energy efficiency for Indian households, with approximately 16 per cent of the initial product range comprising energy-efficient offerings that support more sustainable consumption.
Mr. James Lee, Director of POSCO INTERNATIONAL Corporation said, "India represents one of the most dynamic growth markets for consumer appliances globally. We are pleased to partner with EBG Group, whose deep understanding of the Indian market and long-term vision make them the ideal partner to expand Daewoo's presence in the country. Together, we aim to deliver innovative, reliable, and energy-efficient products that meet the evolving expectations of Indian consumers."
Commenting on the partnership, Dr. Irfan Khan, Founder of EBG Group said, "We are delighted to partner with POSCO International to bring Daewoo's trusted global legacy to millions of Indian households. This partnership lays the foundation for building a long-term consumer appliances business in India. Through our planned investment, localisation roadmap, extensive distribution network, and customer-focused growth strategy, we are committed to making Daewoo a preferred brand for Indian consumers."
Daewoo products will be available through a comprehensive omnichannel network comprising company-operated stores, direct-to-consumer platforms, e-commerce marketplaces, quick commerce channels, general trade outlets, and electronics retail partners. Further, Daewoo plans to introduce 'DAEWOO One', an integrated smart home ecosystem designed to connect multiple appliances through a single platform. The company also intends to expand its portfolio of energy-efficient products while integrating AI and IoT-enabled technologies to create a seamless connected-home experience for consumers.
