Eveready launches rechargeable ULTIMA liquid vaporiser with INR 299 price tag
Eveready says its rechargeable ULTIMA liquid vaporiser is priced at INR 299 and available through online and retail channels. The company had already disclosed a launch in selected markets during the April–June quarter.
Eveready Industries India says its ULTIMA portable liquid vaporiser is priced at INR 299 and available through e-commerce, modern trade and general trade. The range also includes a plug-in device and refill packs.
Eveready Industries India, a leading battery maker, regularly brings new and innovative products to consumers connected with batteries. The company recently announced its entry into the mosquito protection business with the launch of Eveready ULTIMA Liquid Vaporiser, India’s first portable liquid vaporiser. The launch marks another step in Eveready’s strategy of diversifying into relevant consumer categories by leveraging its established expertise in portable power to address evolving everyday needs.
The insecticide market is currently valued at more than INR 5,000 crore, with liquid vaporisers accounting for approximately INR 2,800 crore, with the products from Godrej and Allout offering plug-in products. Eveready's new portable product will give consumers the flexibility to use it anywhere as per their choice, both inside the house and carry it with them in cars and places of travel. The company has a strong network of their own outlets and distributors channel will help push the product across India. They are also planning to sell through online and e-commerce platforms..
Speaking on the occasion, Mr. Anirban Banerjee, chief executive officer, Eveready Industries India Ltd., said: “Eveready has always been in the business of bringing power and convenience to consumers, and our portfolio has evolved as their needs have changed. Our entry into mosquito protection is a natural extension of this approach, allowing us to bring our expertise in portable and rechargeable power into a new category.”
The company had disclosed a selected-market launch in its August 10 earnings call. Its product page lists Type-C charging and normal and high operating modes.
Here is Anirban Banerjee talking about the innovative product created by a legacy company:
Speaking about drawing on the company’s established expertise to innovate in new product categories
Disclosure: Eveready has not disclosed whether INR 299 is introductory pricing, launch-specific sales or distribution figures, or the test standard and operating conditions supporting its battery-runtime and mosquito-protection claims.
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