Hero MotoCorp revs up the premium motorcycle segment

Hero MotoCorp revs up the premium motorcycle segment
Niranjan Gupta, Chief Executive Officer, Hero MotoCorp with the Brand Ambassador- Hrithik Roshan at the launch of the Hero Karizma XMR

Reiterating its accelerated focus in the premium segment, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today launched the highly anticipated Karizma XMR.

The new Karizma XMR is the most powerful motorcycle in its class, producing the highest torque. The motorcycle is powered by 210cc Liquid Cooled DOHC Engine, 6 Speed transmission that comes with Slip and Assist Clutch and Dual Channel ABS – purpose built for the perfect ride redefining the sports segment.

With today’s customers looking for Advanced Technology, the new Karizma XMR is packed with the segment-first adjustable windshield, Intelligent Illumination Headlamp and Turn-By-Turn navigation guaranteeing an unparalleled motorcycling experience.

In keeping with its Mission to Create, Collaborate and Inspire, the new Karizma XMR is the result of a unique collaboration between the world class engineers at Hero’s state-of-the-art Hero Center for Innovation and Technology (CIT) in Jaipur and the Hero Tech Centre Germany (TCG) near Munich.

Mr.Niranjan Gupta, Chief Executive Officer, Hero MotoCorpsaid, “The launch of Karizma XMR, marks yet another significant milestone in our journey to ‘win in premium’.  We are rapidly building full portfolio in this segment, in line with our strategy. The focus will not just be on products with first-in-class and best-in-class features, but also on providing overall premium experience through our Hero 2.0 stores and exclusive range of premium outlets going forward.  There’s more to come as we go forward in this fiscal year.”

Mr. Ranjivjit Singh, Head of India Business Unit,Hero MotoCorp, said “Within just a span of three months, we have introduced three new premium motorcycles – Xtreme 160R 4V, Harley-Davidson X440 and now the Karizma XMR - arguably in the first such instance by any OEM. All these products are reflective of our focus on rapid growth and market share gains in the premium motorcycle segment. Karizma enjoys immense brand equity among biking enthusiasts and the motorcycle in its new avatar - Karizma XMR – will appeal to the new generation of young customers. Together with our network of premium dealerships, we are confident of offering a highly compelling and premium experience to our customers.”

Hero Karizma XMR will be available at Hero MotoCorp dealership across the country at an introductory price of INR 1,72,900/- (ex-showroom Delhi). The motorcycle can be booked online from today onwards by visiting www.heromotocorp.com or calling on 7046210210 with a booking amount of INR 3,000/-.

Thanks to the enriched ergonomics, sporty agility, comfort and dynamic performance, the new Karizma XMR embodies a fresh new take in the 210cc category. It offers a versatile mix of sporty character and touring abilities, thus providing a unique riding experience.