Strap in for an Adventure - Hyundai Launches the bold 'Adventure Edition' for CRETA and ALCAZAR

Hyundai Motor India Limited (HMIL), India’s first smart mobility solutions provider and largest exporter since inception, today launched Adventure Edition of its most loved SUVs – CRETA and ALCAZAR. Adventure Edition has been designed for adventure seekers who love to explore and embrace new experiences. With 21 unique features each, CRETA and ALCAZAR Adventure Edition have been reimagined to deliver bold SUV experiences that match customer’s lifestyle aspirations.

Commenting on the launch, Mr. Tarun Garg, Chief Operating Officer, Hyundai Motor India Ltd. said, "In India, Hyundai has become synonymous with the word SUV! Our SUV portfolio today is one of the widest in the industry and with the launch of EXTER making us a full range SUV maker, we are democratizing the Hyundai SUV life for one and all. Today, our SUVs kindle the spirit of adventure and wanderlust, exceeding the aspirations of our customers and fueling their lifestyle goals. The pursuit of epitomizing these aspirations gave rise to the creation of Adventure Edition that augments the go-anywhere DNA of our SUVs. Now, we are delighted to introduce this special edition for our most loved SUVs -CRETA and ALCAZAR.”

Adventure Edition on CRETA and ALCAZAR will offer customers a rugged looking exterior design with adventure lifestyle specific gadgets & features and a distinct road presence that differentiate it from a crowd of SUVs. Adventure Edition has been introduced with the new Ranger Khaki color that resonates the core DNA of untamed wilderness and Spirit of extraordinary Adventures built into these SUVs. The theme comes together to evoke the anticipation of an imminent quest, serving up a sense of purpose that reflects the mindset of discerning customers.