media & marketing
TVS Motor Company (TVSM), a leading global automaker operating in the two and three-wheeler segments, has launched India’s first-ever crowdsourced ad film with TVS Raider. Created entirely using content captured by TVS Raider owners, the film brings together authentic moments from across India through a collaborative filmmaking process. Rooted
media & marketing
Bridgestone India has announced a dynamic new collaboration with celebrated Punjabi singer, actor, and youth icon Parmish Verma, as part of its focused strategy to deepen consumer engagement in key regional markets. A powerful cultural voice in North India, Parmish Verma brings not only mass appeal and authenticity but also
media & marketing
Motorcycling in the Himalayas has become one of India’s most popular adventure pursuits, with riders taking on the challenging terrains of Manali and Leh-Ladakh each year. While the experience is thrilling, the risks are real - unpredictable weather, rugged roads, and long stretches without immediate medical support. For many
media & marketing
This Christmas, Haier, in collaboration with SW Network, has unveiled an AI-led festive film that gently reminds viewers of a simple truth: when you believe in the magic of Christmas, it always finds its way to you. Rooted in warmth, wonder, and optimism, the film tells an enchanting story through
media & marketing
Hyundai Motor India Limited (HMIL) successfully concluded the ‘Test Driven By 100’ Campaign – One of India’s most extensive EV road test. The campaign showcased India’s rich diversity while putting the Hyundai CRETA Electric through an extraordinary real-world challenge, showcasing its technological capability, robust performance and readiness for India’
media & marketing
JSW MG Motor India has unveiled the first official teaser of the upcoming new MG Hector, offering an exciting glimpse into the SUV’s evolved and more dynamic styling. The teaser highlights a noticeably more robust and athletic exterior design, showcasing sharper character lines, a more assertive stance, and a
media & marketing
Arth by Emcure, a holistic wellness brand rooted in the philosophy on the occasion of World Iron Deficiency Day. Titled ‘Invest in Iron’, the campaign aims to build widespread awareness about anemia and highlight the critical role iron plays in maintaining energy levels, vitality, and long-term well-being. Iron deficiency continues
media & marketing
Mphasis (BSE: 526299; NSE: MPHASIS), a global AI-led, platform-driven technology solutions provider, today announced the launch of its global brand campaign, “AI Without Intelligence Is Artificial.TM” The campaign demystifies the all-encompassing Artificial Intelligence (AI) and makes AI real with Mphasis’ next-generation AI platform, Mphasis NeoIP™. It is designed to
media & marketing
Shankar Mahadevan hits a high note of luxury with his latest ride - the MG M9, The Presidential Limousine. The ace composer and singer, known for his soulful tunes and powerhouse performances, has brought home MG SELECT’s flagship luxury marvel that’s all about elegance, innovation and presence. The
media & marketing
Manforce Condoms, India’s No.1 Brand leading sexual wellness brand under Mankind Pharma, enters into a game-changing collaboration with the on boarding of AI model Myra Kapoor as its new brand ambassador. As part of the plan, it has announced the launch of its revolutionary television commercial introducing Myra,
media & marketing
Renault India, a wholly owned subsidiary of the French carmaker Renault Group, announces integration of its new logo in all new product launches, starting with soon to be launched The All New Triber. This marks a significant milestone in the company’s efforts to transform its brand in India under
media & marketing
Celebrating the 10th anniversary of its iconic SUV, the Undisputed Ultimate CRETA, Hyundai Motor India Limited (HMIL) announced the launch of the ‘CRETA X Memories’ user-generated digital contest campaign. Since its launch in 2015, Hyundai CRETA has truly redefined premium mobility and comfort for over 1.2 million customers across