TVS Apache launches ‘Tu Race Laga’

TVS Motor Company, part of TVS Venu, a global leader in the two- and three-wheeler segments, marked a landmark milestone for its brand TVS Apache by celebrating 7 million customers worldwide and the launch of its new brand campaign film - ‘Tu Race Laga.’  

Since its inception in 2005, every TVS Apache has been built on a 'Track to Road' philosophy, translating TVS Racing's championship-winning expertise into everyday performance. Backed by over four decades of racing heritage, TVS Apache combines race-derived technology, precision engineering, and rider-centric innovation to deliver an uncompromising performance experience on every ride.  

Beyond its motorcycles, TVS Apache has cultivated one of the country's most passionate riding communities. With over 500,000 registered members, the community is united by a shared love for performance, adventure, and camaraderie. Through curated rides, track experiences, and immersive brand engagements, TVS Apache continues to create meaningful connections that go far beyond ownership.  

To commemorate and celebrate the milestone of 7 million customers globally, the brand has unveiled its new campaign film, “Tu Race Laga’, directed by acclaimed Indian filmmaker and National Award winner Mr. Ram Madhvani. Rooted in TVS Apache’s ‘Track to Road’ philosophy, the film captures the brand’s belief of adrenaline, control, and excitement of the racetrack.

Thankful to the customers, Mr. Gaurav Gupta, President, India 2W Business, TVS Motor Company, said, - “We thank the 7 million TVS Apache riders for their trust and passion over the past two decades. From racing roots to a global performance brand, this milestone reflects the dedication of the entire TVS Motor ecosystem. We will continue to push the boundaries of performance motorcycling through purposeful innovation, global expansion, and strong riders communities.”