All-New Majestic Lexus LM Debuts in India
Lexus India, the leading luxury automobile manufacturer, today commenced the bookings for its flagship MPV, the all-new majestic Lexus LM; a unique Luxury Mover that offers a private oasis of relaxation and creativity. Bookings for the all-new Lexus LM can now be made across all authorized Lexus Guest Experience Centers as well as Lexus Merakis in India.
Lexus has treasured a spirit of innovation since the marque’s establishment in 1989, seeking to provide new value propositions through progressive design and technology. With the desire to enrich the lifestyles of all its guests, the brand offers a wide variety of products to meet the needs of patrons around the world.
The first-generation Lexus LM was launched in 2020 to meet mobility demands of super rich customers, for a chauffeur-driven MPV in Asian markets. Offering both 4-seat and 7-seat configurations in the ultra-luxury segment, the Lexus LM was very well received across markets. In the intervening years, the needs and desires of the global luxury market have further intensified and diversified. In response, the new LM has been completely redesigned, reevaluating its value and raison d'être as a "Luxury Mover," from where the model’s name is derived.
The core objective of the engineering and design team was to create a vehicle that provided an interior space and dynamic experience where all passengers could naturally feel at ease. This begins with core ride comfort and functionality. Belying the vehicle’s stately proportions, the driver enjoys effortless engagement through direct and precise maneuverability. This dynamic refinement is conveyed to rear-seat passengers, who will appreciate not only the resultant ride comfort but the absence of unwanted noise and vibrations, allowing them to feel productive and refreshed.
The exterior design projects an elegant presence and aerodynamic form in line with the Lexus design language, the vehicle’s lines reflecting functionality and dynamic performance. In the interior, the front cabin design combines practicality with refinement to allow drivers to focus, while the spacious rear suite offers meticulously crafted seats and trim alongside a variety of features and technology to make the most of customers’ precious travel time.
Expressing his views on this momentous occasion, Lexus India President Mr. Naveen Soni said, “We are thrilled to announce the much-awaited arrival of the all-new Lexus LM in India. This is a new category for Lexus in India and the fact that we received an overwhelming response for the previous generation LM showcased at the Auto Expo earlier this year, only reaffirms our commitment to delivering exceptional experiences. The LM will present a new standard for ultra-luxury mobility in the industry.
At Lexus, our endeavour is to anticipate guests' needs in advance, offering levels of comfort and amenity. Each vehicle we introduce, embodies our traditional Japanese Omotenashi hospitality of delivering an unparalleled driving experience with levels of everyday luxury and refinement. Basis an ‘all-time-high’ requirement from ultra HNIs for this category, we forecast a strong demand for such Luxury Movers to continue in the coming years.
The luxurious all-new LM as a multi-purpose vehicle also embodies our commitment to delivering exceptional comfort, innovative design, and unparalleled craftsmanship. With its impeccable attention to detail, advanced technologies, and exclusive amenities, we are confident that the majestic Lexus LM will redefine ultra-luxury mobility experience for our discerning customers in India and will surpass their increasingly diverse & luxurious lifestyle desires”.