Dash Dog
Heads Up For Tails Launches Active Pet Lifestyle Brand
Heads Up For Tails Launches Active Pet Lifestyle Brand
Heads Up for Tails, a leading pet lifestyle brand in India, has recently launched Dash Dog, an advanced engineered line of products designed to aid pets and pet parents in living active lives. Based on extensive consumer insights and research, Dash Dog offers a range of innovative products that cater to the needs of pets who lead active lifestyles.
For over 15 years, Heads Up For Tails has been dedicated to analysing consumer trends and identifying gaps in the market. Using rich data science, the brand discovered a significant emerging market in the active-lifestyle segment for pets, which was being served by imported brands with a limited range of products at premium prices. Recognising the opportunity to add value to consumers, the brand has developed Dash Dog, a line of products that support both indoor and outdoor activities for dogs, while ensuring their safety, comfort, and engagement.
“We believe that dogs are meant to lead lives that include sufficient exercise and playtime and our products reflect that philosophy. Supported by deep data insights, consumer trend analyses and usage feedback, Dash Dog has been engineered to aid and encourage an active lifestyle for pets. As an unparalleled selection of athleisure gear for dogs, the brand is also modern and designed for being on-trend,” says Rashi Narang, Founder of Heads Up For Tails.
Heads Up For Tails has the largest pet-care retail network across 15 cities and 75-plus stores. The company has manufacturing and R&D setups in Delhi and Bangalore. HUFT products are also available on their website huft.com and across marketplaces like Amazon, Flipkart, Blinkit, and Dunzo. Founded by Rashi Narang, and co-founded by Sandeep Atmaram and Ridhima Coelho, HUFT provides a wide range of solutions for dogs, cats, and small animals across food, treats, toys, walking accessories, litter, supplements, and much more.
The brand prides itself on using only the best materials in its products. Its range of products is made of top-quality materials, such as ripstop, air mesh fabric, natural biodegradable rubber, and recycled polyester fibre, to ensure the perfect balance of strength, comfort, and durability.
