Shaya targets 400 CaratLane stores for silver jewellery range
Shaya says its silver jewellery is available in more than 100 CaratLane stores and aims to reach 400 by the end of the financial year. The brand has also appointed singer Shreya Ghoshal as its ambassador; it did not disclose sales or the campaign budget.
Shaya by CaratLane plans to expand the availability of its silver jewellery across CaratLane's retail network to 400 stores by the end of the financial year. The brand says it is currently present in more than 100 CaratLane stores and operates 12 exclusive Shaya stores.
The planned increase would broaden distribution through an existing jewellery chain, but the announcement does not specify how many of the target stores are already prepared for Shaya stock, the investment required or the expected sales contribution. The 12 exclusive outlets and the CaratLane stores are separate retail formats and should not be added together as if they were identical stores.
Shaya has also appointed singer Shreya Ghoshal as its brand ambassador for a campaign called 'Stories Written in Silver'. The company did not disclose the term or cost of the agreement, its present revenue, or how the campaign will be measured. The distribution target is the stronger business development in this announcement.
