INDUSTRY

Hisense enters India’s washing-machine market, starting at INR 11,999

Hisense enters India’s washing-machine market, their 3rd appliance category

Photo credit: Oli Woodman, Unsplash

Hisense has entered India’s washing-machine market, its third appliance category after televisions and air conditioners. The range spans 7kg to 14kg top-load and semi-automatic models, starting at INR 17,999 for fully automatic top-load and INR 11,999 for semi-automatic, sold via Amazon, Flipkart, Reliance Digital and retail stores. The launch leans on the company’s first India factory at Sri City, Andhra Pradesh, opened in February 2026. CEO Pankaj Rana cited industry estimates of 20%-plus market growth by 2030 [verify]. Worth noting: the range is top-load and semi-automatic, not the front-load segment where premiumisation is sharpest.

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