Kia India and Tennis Premier League announce multi-year partnership
Kia India and Tennis Premier League (TPL) today announced a landmark three-year partnership, with Kia India coming on board as the Exclusive Sponsor for the league. Bringing together Kia India’s long-standing global association with tennis and TPL’s growing ecosystem around the sport in India, the partnership reflects a shared vision to strengthen the relevance and reach of tennis and inspire a new generation of audiences across the country.
This multi-year deal marks one of the most significant milestones in Indian tennis, uniting one of the world’s leading automotive brands with a home-grown movement that is quietly rewriting the country's tennis story through a League and the App.
With a global tennis legacy spanning 25 years through its association with the Australian Open, Kia India has consistently focused on creating meaningful experiences around the sport through youth-focused and participation-led initiatives. The partnership with TPL reflects Kia India’s continued commitment to engaging with progressive sporting platforms shaping contemporary sports culture in India.
With 7 successful seasons under the auspices of the All India Tennis Association and strong backing from iconic brand ambassadors like Leander Paes and Sania Mirza, along with celebrated personalities such as Sonali Bendre Behl, Co-owner – Lucknow Blazers, and Rakul Preet Singh, Co-owner – Hyderabad Strikers, the Tennis Premier League — live on Jio Hotstar — has steadily built credibility and mass appeal over the years. It has emerged as one of India’s most consistent and impactful non-cricket sporting leagues, achieving several significant milestones along the way.
Mr. Atul Sood, Senior Vice President- Sales and Marketing, Kia India: “At Kia India, we believe sports have the power to inspire aspirations and create meaningful cultural connections. Tennis, with its youthful energy, global appeal, and premium character, strongly resonates with our brand philosophy. Our partnership with Tennis Premier League reflects a shared vision to make tennis more engaging and relevant for a new generation of audiences in India. Through TPL’s growing ecosystem and grassroots focus, we look forward to supporting greater participation, engagement, and talent development around the sport.”
Kunal Thakkur, Co-Founder, Tennis Premier League: "This partnership with Kia India is a great moment for us. Over the last few years, we have focused deeply on building a strong grassroots ecosystem through our app and initiatives like Race to Gold, along with our League. Having a global brand like Kia India recognised, and backing this vision gives us the confidence to scale our efforts and truly impact the future of Indian tennis."
As part of this multi-year association, Kia India will be integrated across the Tennis Premier League ecosystem, including the TPL App and all eight franchise teams as the front-of-jersey sponsor. The partnership also aligns with Kia India’s vision of enabling greater participation and engagement around the sport, while further strengthening TPL’s grassroots initiatives, which have played a key role in driving tournaments and identifying emerging tennis talent across the country.
