Lexus India introduces the ‘Lexus ES Crafted Collection 2023’ for the upcoming festive season

Lexus India introduces the ‘Lexus ES Crafted Collection 2023’ for the upcoming festive season

Taking personalization to a whole new level and to further add to the festive cheer, Lexus India has announced the launch of a specially crafted Lexus ES model, the ‘Crafted Collection 2023’.  This limited-run special edition comes equipped with special upgrades and luxury lifestyle offerings such as the Scuff Plate Illuminate, Welcome Logo, Rear Lamp Chrome Garnish, Headrest Pillow, Trunk Lid Spoiler, and handcrafted leather enhancements to enhance the ES's innate style and sophistication.

Exclusively created for Lexus owners, the Lexus ES Crafted Collection 2023 is inspired by the expressive styling and unique details of the Crafted Line model, further adding value to Lexus guests by providing personalized enhancements for their day to day travel needs. The leather collection includes a backpack, a sleek Laptop bag in tan, a sophisticated Laptop sleeve, an overnight duffle bag and an elegant multi-box watch case to complement Lexus guests’ travel lifestyle desires.

Elevated by the utmost level of Omotenashi – the ES crafted collection is meticulously designed with an additional range of lifestyle enhancements, which are refined, hand crafted, personalized and embrace the most salient of retreats imaginable. Rooted in the art of travel, the ES Crafted Collection 2023 blends seamlessly with the lifestyle of Lexus owners. More than mere luxury mobility, the ES Crafted Collection 2023 is a destination and sanctuary in itself, and is equipped with luxury lifestyle offerings to help travelers get the most out of their journey.

Launched in the Indian market in 2017 and introduced on the global stage back in 1989, the Lexus ES has consistently held a pivotal and esteemed position within the Lexus vehicle portfolio. A significant moment in 2020 marked a defining chapter in Lexus India’s journey with the unveiling of the locally crafted Lexus ES 300h, a momentous achievement that signaled the inception of the company’s very first 'Made in India' vehicle. 

Expressing his views on the Lexus ES Crafted Collection 2023, Mr. Naveen Soni, President, Lexus India said, “As we gear up for the festive season, we are thrilled to introduce the meticulously crafted ES to our discerning guests in India. Their passion for exploration and adventure has driven us to launch this thoughtfully curated collection. Built on Lexus’ foundational pillars of Omotenashi and Craftsmanship, this crafted range will enable our guests to enhance their travel experiences & enjoy a suite of new luxury offerings. The ES crafted model is not just an embodiment of luxury and sophistication, but also unparalleled exclusivity”.

In line with its vision to make luxury personal, the Lexus ES comes packed with unmatched features. Being Lexus’ first ‘Made in India’ vehicle, this crafted range comes with self-charging hybrid electric technology thereby making it sustainable for the environment.